8 core drives

Build a visceral sense of trust by appealing to core drives.

Sometimes it’s necessary to demonstrate or explain why your product is trustworthy. But, if you can appeal to people’s core drives, you set a more visceral foundation on which to build trust.

In general, positive (“white hat”) and intrinsic motivators are more powerful and long-lasting than negative (“black hat”) or extrinsic ones.


  • 1

    Start by reviewing the Octalysis framework with your team to ensure a common understanding.

  • 2

    For each core drive, ask participants to generate ideas. For example, how might we empower our user? What are some inputs that they might want control over?

  • 3

    Present all ideas and look for themes on which to build.