Be open and honest about data, logic, and decisions.
With any relationship, trust is built around open and honest communication–verbal or visual. To avoid clutter, drill-downs should be made available to see and learn more if interested.
Communicate your data collection practices.
Anticipate and address real and perceived biases.
Associate confidence levels to decisions.
Explain your decision-making process.
Clearly indicate agent limitations.
Prepare your user for next actions.
Identify the nature of the agent to avoid surprises.