Be open and honest about data, logic, and decisions.

With any relationship, trust is built around open and honest communication–verbal or visual. To avoid clutter, drill-downs should be made available to see and learn more if interested.


  • 1

    Communicate your data collection practices.

  • 2

    Anticipate and address real and perceived biases.

  • 3

    Associate confidence levels to decisions.

  • 4

    Explain your decision-making process.

  • 5

    Clearly indicate agent limitations.

  • 6

    Prepare your user for next actions.

  • 7

    Identify the nature of the agent to avoid surprises.